Corporate identity design and web design for Fundación Juan Alfonso de Baena, developed to build a strong and consistent brand image, aligned with its cultural and social values, and applied consistently across digital and corporate environments.
Corporate Identity
Medieval Books and Manuscripts
Vertical lines evoke pages, scrolls and historic writing linked to the Cancionero de Baena.
Medieval Music and Poetry
The symbol evokes the strings of a medieval instrument, representing the union between word and music.
Initials J + A
The shape subtly integrates the initials of Juan Alfonso, reinforcing its visual identity.