Events | Branding
GALA FITI BAENA, PASIÓN UNIVERSAL
Conceptualization, planning and full development of GALA FITI, a commemorative event created to celebrate the declaration of Baena’s Holy Week as a Festival of International Tourist Interest. The project includes the creation of the visual identity, creative direction and overall event organization, shaping a cultural and scenic experience that showcases the heritage, tradition and identity of Baena through a contemporary visual language and a unified narrative.
Corporate Identity
The Drum
The circular shape symbolizes the drum as an element of unity, identity and shared tradition.
Passion and Belonging
The drumsticks integrated into the letter A represent the bond between coliblancos and colinegros under a shared rhythm.
Baena, Universal Passion
The symbol reflects how a local tradition becomes an emotion recognized beyond Baena.
Event
We look forward to hearing from you
C/ Juan Torrico Lomeña 52, Baena
+34 629 406 272
comunicacion@almasara.es
© Almasara 2026